John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands. A best-selling author, columnist, speaker, and social strategist, his books have appeared on “best of” lists at Fast Company, Inc., and The Week Magazine. His research, writing, and interviews have appeared in The Harvard Business Review, The Economist, The Wall Street Journal, The New York Times, CNBC, NPR, Forbes, and elsewhere. This talk is based on his forthcoming book, The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future with Michael D’Antonio (Spring, 2013). John’s TED talk ‘The Post-Crisis Consumer’ has been viewed by over a quarter of a million people.