TEDWomen 2013: Invented Here

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  • TEDxWomen

Charlotte Beers

Texas-born Charlotte Beers began her career as an account executive at J. Walter Thompson Advertising, becoming its first female Senior Vice President. She next served as CEO at Tatham-Laird & Kudner, followed by five years as Chairman/CEO of Ogilvy & Mather Worldwide.

In 1997, Fortune Magazine placed her on the cover of their first issue to feature the most powerful women in America. In 1999, Beers received the “Legend in Leadership Award” from the Chief Executive Leadership Institute of the Yale School of Management. She has been honored with the prestigious Matrix Award from New York Women in Communications for her outstanding accomplishments in advertising, and was inducted into the Advertising Hall of Fame in 2009.

From October 2001 until March 2003, she worked for the Bush Administration as the Under Secretary for Public Diplomacy and Public Affairs in the aftermath of the 9/11 attacks. She was awarded the Distinguished Service Medal, the State Department’s highest honor.

Charlotte serves on the Board of Martha Stewart Living Omnimedia and conducts seminars throughout Europe and the United States called “The X Factor,” “X” representing the potential of women to lead. The workshops have given women the tools to take charge, find pride and power at work, and to learn to never miss a moment to lead in the many industries they represent.

6 Responses to Charlotte Beers

  1. Judi says:

    What a wonderful lesson on weaving through the workplace and making your mark on the business world that most women don’t get to do, this insight is invaluable to those that wonder what we are doing that isn’t quite correct.

    Thanks Charlotte, can’t wait to read the book.

  2. This is a masterful speech given by a master. Charlotte is fearless and inspiring.

  3. Danielle says:


    Haven’t seen a speech as engaging, inspiring, and true as yours in a while. Planning to buy your book. Thank you!

  4. Karin Hurt says:

    Charlotte, thanks for connecting with me to offer your advice for Lets Grow Leaders. Here’s the post inspired by your talk. http://letsgrowleaders.com/2012/12/04/just-in-case-leadership-development/

  5. Michelle says:

    Charlotte – thank you for your talk with TED; it was the most memorable of the weekend. I am borrowing your “FEARLESS” this week – it will be interesting to see where it takes me!!

    Working in the Engineering consulting industry, I often work solely with men and your example will be in front of mind this week.

  6. Karin Hurt says:

    I often find people who say, “oh, I am not a leader.” What inspired me from your talk, is that it is vital to be prepared. That’s what we saw in so many of the speakers… they didn’t plan for what hit them. What advice do you have for persuading people that they can prepare and they do have leadership capacity that they can build? How do you instill that confidence?