Kety leads the digital practice for Fenton’s Western region. Her commentary has been featured in stories for the Wall St. Journal, HITN, PBS, CNN, Televisa and Univision. Her work has taken her to China and Ethiopia with the UN Economic Commission for Africa. She spent 3 years coaching executives for a fortune 100 company on human capital and diversity in the US, Canada and Latin America. She directed Latino outreach for a Presidential Campaign. She was the New Media Manager for the National Council of La Raza and the interim CEO for Latinos in Social Media. Most recently she was a VP with Ogilvy and Principal of Esquivel McCarson Consulting. She has worked with CDC, HHS, Huggies, Marriott, Mexico, PBS and the UN.
Kety has been a convener for Web of Change and She’s Geeky. She was a founding board member of the Hispanic Public Relations Association NCC and the New Leaders Council and has served on several other boards, including the Puerto Rican Youth Development and Resource Center. She is the founder of CrossLeft and an author. A former editor of BlogHer and current blogger on the Huffington Post, she has spoken at conferences worldwide including the World Bank’s Entertainment Education Conference, SXSW, BlogHer, Blogalicious, WAM, Netculture in Canada, Politica2.cero in Spain and Social Media Day in El Salvador as well as conferences in Argentina, Uruguay and Paraguay. She was the convener of TEDxAdamsMorgan.
The Maynard Institute included her in their 31 Profiles of Women of Color in Digital Spaces. She was named in the Huffington Post 7 Young Latinos In Online Media To Watch In 2012 and a Politic365 ‘Game Changer’. Her work in PR includes the 2011 PRSA-NCC Thoth Award Category Winner in Global Communications, the 2012 Global Gold Sabre Award and placement as a 2012 Cannes PR Lions finalist. Kety graduated from Cornell University where she served on the Board of Trustees. She has also studied at NYU and Harvard Business School’s Executive Education Program.http://www.ted.com/tedx/events/6244